Blog | The Marmara Taksim

Winter Fashion in Istanbul: Luxury Shopping Route in Taksim and Nisantasi in January

Written by Admin | Jan 22, 2026 8:57:26 AM

As the misty winter mornings roll in, Istanbul’s timeless alleyways become filled with people going about their day in their winter best. Known for its distinct weather patterns, Istanbul is not a city that plays around with its winter fashion. From premium quality local offerings of Cashmere coats and leather apparel to popular international brands, luxury shopping in Istanbul is at its best during the cooler season.

January Sales of World-Famous Brands and Stores

The period between late December and January is a discount galore in Istanbul. January sales lead the way into New Year's, and some selected campaigns may continue into the early spring. Having said that, the most important sales and discounts of the season in terms of luxury fashion and global brands are a necessity

As the year comes to a close, the late December and New Year’s sales—locally known as Yılbaşı İndirimi—offer one of the best opportunities to invest in luxury pieces you may have had your eye on throughout the year. During this period, premium collections become more accessible, making it an ideal time to refresh your winter wardrobe. However, popular colors and sizes tend to sell out quickly, so acting early is key.

Meanwhile, between January and February, Istanbul Fashion Week brings together the finest names in the Turkish fashion industry, showcasing both established designers and emerging talent. Beyond the excitement of runway presentations, this period allows fashion enthusiasts to experience the latest collections while also benefiting from attractive discounts on previous-season designs.

Following the New Year, the winter season sales—known locally as Kış Sezonu İndirimi—begin in the first week of January and continue well into March. This extended sales period creates the perfect environment for exploring a wide range of local and international brands, offering shoppers ample time to make thoughtful and stylish purchases.

As February approaches, Valentine’s Day sales add another highlight to the winter shopping calendar. Taking place around February 14th, these campaigns present a refined excuse to indulge in a new luxury piece. Whether shopping for a loved one or treating yourself, this period brings a celebratory touch to the winter fashion experience.

A Stylish Day Between Istiklal Street and Nisantasi

If luxury shopping is on the itinerary of your end-of-the-year Istanbul visit, then you can not go wrong with Istiklal Street and Nişantaşı. İstiklal Street shopping is a vibrant collection of high-street fashion, international brands, and local designer offerings, all vying for the shoppers’ attention.

At the same time, Nişantaşı stores offer a refined shopping experience, featuring flagship stores and luxury Istanbul designer boutiques.

Shopping Break: The Most Stylish Cafes in the Region

Many cities in the world are known for their amazing cafes and coffee houses; However, there is nothing quite like the cafe culture in Istanbul. Istanbul cafes range from elegant coffee bars, historic Kahvecis, to traditional Turkish coffee shops, and international/local coffee chains. These spaces are the best way to take a break during an intense shopping session and recharge to continue your retail therapy.

Malls Easily Accessible from Taksim

You might have come across articles on topics such as “Experience Istanbul: 10 reasons to stay in Taksim” when searching for winter fashion online. It is because Taksim serves as a central hub with easy access to global brands and luxury shopping districts. For fans of accessibility who do not want to spend all day stuck in Istanbul traffic, accommodations in the Taksim area are a must to explore a variety of Istanbul design boutiques.

Located strategically at the historic Taksim Square, The Marmara Taksim Hotel offers the perfect stay to thoroughly explore the Taksim shopping guide. Due to its incredible location, this luxury accommodation is close to all kinds of transportation options like taxis, buses, trains, and the funicular. The hotel also enjoys proximity to several malls that are known for their international and high-end stores.

Guests can easily access the popular Cevahir Mall from The Marmara Taksim Hotel. Apart from that, the Taksim Metro, which is close to the hotel, provides access to bigger malls such as Zorlu Center, Kanyon Mall, İstinye Park, and the Metrocity Mall. Guests can always find guidance about the various shopping options in the vicinity and transportation options at the hotel’s concierge desk.

Frequently Asked Questions (FAQs)

When Do the Big Winter Sales Start in Istanbul?
The big winter sales in Istanbul start in December and usually extend to January. Some discount campaigns even run through February till March.

Is It Possible to Walk from Taksim to Nisantasi?
It usually takes 25 to 30 minutes. However, during winter months, public transportation or a short taxi ride may be more comfortable.

In Which Districts Are the Stores of Global Luxury Brands Located?
In Istanbul, global luxury brands have their stores in the districts of Nişantaşı, Şişli, Beşiktaş, and selected areas such as Bağdat Caddesi